A NEW BRAND, A NEW HOMEPAGE
When two of the global market research powerhouses Research Now and SSI combined, they wanted a complete rebrand and renaming to put a new face on their world-wide force.
Their unique dynamism and powerful data combined to create Dynata, and after many rounds a new mark was born.
I was tasked with giving their brand-new mark a home to live in and to build from that would be accessible and beautiful across 90+ countries. My concept was to start at the macro and dial down to the micro in much the same way that Dynata does with its immeasurable data reach. The emphasis, then, begins with an aerial view that is selectively focused down to the individual consumers – humans – with their own stories and paths. From that central idea, a minimal and accessible site design took shape - from a product listing to a blog post to a content-rich trade-specific research page.