DALLAS SYMPHONY ORCHESTRA BRANDING
The Dallas Symphony Orchestra is a history-laden musical and cultural icon for my home city of Dallas - since 1900. It deserves a memorable, long-standing icon that is similarly unique, expressive, strong and simple. It is also clean and unexpectedly modern - not staid or expected or boring, but intriguing and inviting for a whole new generation of audiences.
The symphony’s home is the Meyerson Center, designed by renowned architect I.M. Pei. I used the spark of inspiration he used as my own starting point - the concert hall. The Eugene McDermott hall itself Pei described as a rectangle within a circle within a square. And so I approached the branding in similar fashion, deriving the strong starting point of the logo, the "D" for Dallas, in the exact shape and curvature of the concert hall itself.
The circle came next, which I broke up into a sinuous "s" form that represents both musical expression itself and the swash of the conductor, not to mention a treble clef or segna mark in musical notation . Finally, the square I interpreted in two ways - in the endless simplicity of a circle, befitting the "O" of orchestra, and the logo as a whole, built upon a golden-ratio square, so that it, like the Meyerson, may represent Dallas and Dallas culture for years to come.
AD AGE CREATIVITY ISSUE COVER DESIGN 2018
This was my entry for Ad Age's Creativity Edition cover contest for designers under 30.
"Humans are inherently creative who can make and do good. This cover celebrates that and assaults any cynicism around “changing the world” by tasking the holder of the magazine with a simple command: to make good with the cover they hold."
Accompanying my cover design, MakeGood.today and insta @IMakeGood really brought the idea to life. It was not selected for publication.
TREEHOUSE WELCOME FLYER
This was a unique, folding flyer I designed for TreeHouse, a green home project company based in Dallas, Texas. It was intended to acquaint new customers with the methods and strengths of TreeHouse in an engaging way. The piece was shaped like the logo mark and the brochure flipped up when opened, physically welcoming its reader inside to learn more, and to pay off the line on the back, "Welcome Home".
I illustrated this mural for the Dallas City Visitors Bureau. It was intended for a downtown wall but funding was cut. However, I did get to employ it for the Dallas Women's Cycling team jersey and trailer wrap.
AUDI A8 IN STORE BANNERS
Client determined an active science concept for their new A8 would be best. I took their original idea and ran with it, illustrating in line art the beauty and intelligence of their top-tier model.
I created albums for two musicians, Sarah Hurst and Bright City Lights. Take a listen to their tunes on Spotify!