Ericsson came to us just in need of a handful of banner ads for a tiny media buy. However, once the account manager and I got our hands on it, they kept asking for more and more. 3 banner ads turned into over 50 banner ads in over 20 deployments, several print ads in national industry magazines, WIRED magazine page takeovers, tech fair signage and two product landing pages. Our work created so many new business leads in our region that Ericsson didn't have the manpower to meet the demand, so they had to end our partnership! Not the sexiest work, but it was fun and effective.